Mark Addy

Jack Daniels World Tour on Facebook

A new game has just stormed onto the pages of Facebook. This epic music journey around the world allows everyone to live the rock star life. The aim is to start a band and strive to become the most famous with the most JD dollars and the most fans. You play how you would in real life - you start your band, promote by sharing with your Facebook friends, practice at The Manor, gig in venues from small bars to massive stadiums and use the JD dollars you earn to buy better equipment for your band from The Rock Shop.

Snickers Lingerie for Men

Get 16-24 year old men who need something substantial to fill the hunger gap to consider Snickers to satisfy their hunger so they can make the most of their day by challenging them to “get some nuts”. So we pretend to be a company that makes Lingerie for men.

Deadline Couriers

The exploding billboard was used to reinforce the brand promise of Deadline Couriers – when we give you a time we mean it. This campaign has received several Asia Pacific awards including a Gold at the Spike Awards and Best in Show titles at New Zealand's Axis awards. The site featured a live webcam of the billboard - including the explosion.
Gold Clio – Billboard
Gold Clio – Innovative Media
Bronze Clio – Interactive
Gold – Other Interactive Digital Media
Merit – Innovative
Gold One Show – Other Interactive Digital Media
Merit One Show – Innovative

Mars Fling

How did we get women to engage with MARS's new low-calorie bar - we created a virtual manpet, video flingmail and the guide to fling etiquette. This was highly successful and MARS had a hard time keeping up with demand


To promote the New Fiesta, our Bebo channel featured full-length music interviews of the hottest local artists. Fans had weekly dialogue with the artists through this channel and got to vote on questions asked.
This campaign won a Silver Effie for effectiveness. Improving sales and segment growth in a recession. We also had installations at malls where fans could upload their custom Fiesta videos from the vehicles.
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Saatchi Design Company

Website for Saatchi and Saatchi Design Worldwide. Design is organic so why not show it as abstract lines?

Each time people came to this site the lines were unique and random. Guaranteeing a unique experience everytime. Once you're explored you were able to get a printed t-shirt of your experience.

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Saatchi Sisomo

Website for Kevin Robert’s book - Sisomo.
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Zealong Tea Site and Corporate ID

Design of Zealong Oolong Tea site and Creative Direction on Package Design / Corporate ID. (in collaboration with Designworks)
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Ford Next Miniature Models on Facebook

Insight: We saw that a lot of Fans were uploading their favourite Fords on our Ford Facebook brand page. Social networking works best when we organically listen and watch our audience - in turn feeding their needs. Solution: A promotion where you get to upload your favourite Ford, The most voted Ford will get built into a miniature model.

Winning model gets bragging rights and fame on our Ford site.

Nobilo Dinner At Our Place

For the new Nobilo Dinner At Our Place promotion - we decided to use celebrity chef Geoff Scott to share some of his recipes via these unique podcasts.
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Ford Pop Art - Talk About It Campaign

Challenge: Create a destination for Ford Fans to engage and keep coming back on Facebook. Take design cues from Fords “Something To Talk About” Brand Campaign. Utilize the “Pop Art” feel. Get people talking. Most voted comments on the daily topic win a custom avatar and canvas, done in the lichenstein campaign feel
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